By Jennifer Benz
Aug. 26, 2016
This year marks the 10th anniversary of my company, Benz Communications, and I’ve spent a lot of time with my team reflecting on the past decade.
We’ve been thinking about how HR and employee benefits communications has evolved during that time. And, in some cases, how much it hasn’t. A lot of companies still communicate like it’s 2006 — before the iPhone existed, when social media was in its infancy, and a significant portion of Americans still lacked easy Internet access.
With each year, we have more tools and technology. Yet, moving forward and evolving the way we communicate internally continues to be a struggle.
Organizations are often challenged because so much has changed and so much is new. You might worry you’ll invest in a new tool that will be out of vogue next year. That’s why we collaborated with Preston Lewis, founder and CEO of Intactic, to document the guiding principles of modern internal communication.
As HR continues to be asked to play a bigger and more strategic role, modern communication strategies and tactics can help you succeed. Companies that are investing in and using more modern communications are driving better business results. These five factors will help you focus on areas to modernize and invest in.
Data can also help you breach the divides between recruiting, IT, HRIS, internal communications and HR. Many departments within your organization may have a shared interest in the data so you may be able to realize economies of scale. Start any new strategy by digging into your data.
Creating the best possible employee experience is about getting the right message in the right media to the right person at the right time.
Companies that understand their audiences and the concerns that keep them up at night are able to develop deeper and more meaningful connections with employees. One of the reasons I love benefits communication is its ability to connect with and engage employees on an emotional level.
It’s an exciting time to be in HR and to be a communications professional. Employees need your help now more than ever to improve their health, finances and futures. Leveraging modern communication strategies and tactics, we can inspire employees and grow thriving businesses.
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