Workplace Culture

Talent10x: What Goes Into a Company Re-Brand?

By Rick Bell

Aug. 4, 2017

[vc_row][vc_column] When a company re-brands, what happens?

That’s the focus of this week’s episode of Talent10x, as Talent Economy‘s Frank Kalman and Workforce’s Rick Bell interview Joe Weinlick, senior vice president of marketing of Nexxt — formally Beyond.com — about the company’s recent re-branding effort and what it meant for the company’s ability to recruit and retain talent, as well as its positioning in the market.

[vc_row][vc_column css=”.vc_custom_1472568271724{background-color: #000000 !important;}”][vc_video link=”https://soundcloud.com/user-745793386/talent10x-what-happens-when-a-company-rebrands” el_width=”50″ align=”center” class=”soundTitle__title sc-link-dark [vc_row][vc_column]

Talent10x is a podcast originally posted on Workforce’s sister publication Talent Economy. 

Listen here or subscribe to Talent10x on iTunes or Stitcher. Also, to get more Talent Economy coverage, visit talenteconomy.io

 

Rick Bell is Workforce’s editorial director. For comments or questions email editors@workforce.com.

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