Archive

Idea Sources for Incentive Awards

By Staff Report

Jan. 1, 2000

Responses from a 1999 study by the Incentive Marketing Association and Ralph Head & Affiliates Ltd:


75%

Employee feedback

51%

Peers (Networking)

34%

Trade Magazines

33%

Vendors

25%

Trade shows

22%

Direct Mail

20%

Employee Surveys

15%

Consumer Magazines

Workforce, January 2000, Vol. 79, No. 1, p. 62.


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