HotJobs, N.Y. Newspaper Join Forces

Yahoo HotJobs is teaming up with the New York Daily News, the country’s fifth-largest newspaper.

The partnership was announced November 9. Terms of the deal were not disclosed.

HotJobs, like its peers in the job board industry, has been turning its attention to newspaper partnerships as a means to increase brand awareness and extend national reach. The HotJobs deal comes several months after online job board Monster sealed a high-profile partnership deal with The New York Times earlier this year.

The Daily News is of strategic importance for HotJobs because it is the biggest-selling metro newspaper in the state and has a loyal readership.

“We’ re very pleased to welcome the Daily News as a valuable addition to the Newspaper Consortium,” Lem Lloyd, vice president of HotJobs’ Newspaper Consortium, said in a release.

The Newspaper Consortium now includes 21 partners representing 377 daily newspapers. It was launched in 2006.

—Gina Ruiz