Benefitfocus Launches Online Health Insurance Exchange

By Anna Gaynor

Apr. 27, 2012

Benefitfocus has launched an online platform it says is intended to make benefits shopping easier for employees of large companies.

Called HR InTouch Marketplace, the online private exchange mimics a retail site where employees can go online and add their chosen plans to a shopping cart. The program keeps a running tally of the employer’s contribution and their own out-of-pocket costs. Employees can view benefit plans, wellness programs, company programs and perks.

“The dawn of retail in benefits is here,” Shawn Jenkins, Benefitfocus’ president and CEO, said in a statement. “With the introduction of HR InTouch Marketplace, everyone is now a benefits consumer. We’ve designed a completely new experience for employees based on personalization, social tools, mobility and, most importantly, choice.”

For more information, call (843) 849-7476.

Anna Gaynor writes for Business Insurance, a sister publication of Workforce Management. To comment, email

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