HR Administration

2016 Game Changer: Asher (AJ) Brustein

By Lauren Dixon

Jul. 22, 2016

WF_0815_GameChangerLogoThe gig economy found a winner with Wonolo, an on-demand staffing platform. Finding freelance work with little notice is a challenge even large companies face, and Asher (AJ) Brustein rose to solve it.

In his previous role as a brand manager at Coca-Cola Co., he and his Wonolo co-founder spoke with people throughout the business to understand their pain points. Because talent wasn’t always working at the right times, the company lost more than $1 billion a year in estimated missed revenue, said David Butler, Coca-Cola’s vice president of innovation and entrepreneurship.

Brustein “identified a problem, gained consensus from other workers to define a need and created a solution that solves the unpredictability of demand and staffing in business,” Butler added. This tech solution, called Wonolo, launched in 2013, and the 35-year-old’s company has already placed about 15,000 workers with 50,000 on-demand roles. The company boasts a 40 percent cost savings over traditional temp staffing and an average fill rate of 90 percent.

For more on the 2016 Workforce Game Changers, visit

Lauren Dixon is a Workforce associate editor. Comment below or email Follow Workforce on Twitter at @workforcenews.

Lauren Dixon is a senior editor at Workforce.

Schedule, engage, and pay your staff in one system with


Join over 52,000 of your HR peers

Don't miss out on the latest tactics and insights at the forefront of HR.