Yahoo Signs Ad Deal With Newspapers

Yahoo Inc. unveiled plans Wednesday, June 4, to add 94 more newspapers to its online advertising consortium, including the Chicago Sun-Times.

In addition to the Sun-Times, the Milwaukee Journal Sentinel, the Akron Beacon Journal and the Honolulu Star-Bulletin also are joining the group, which sells online advertising across newspaper Web sites using the job board’s technology.

The deal with the Sun-Times includes 70 of its other newspapers in the Chicago area. The 94 newspapers bring the consortium’s total to 800. Terms of the deals were not announced.

The Milwaukee Journal Sentinel is owned by Journal Communications; the Akron Beacon Journal and the Honolulu Star-Bulletin are owned by Black Press Ltd.

Sunnyvale, California-based Yahoo also announced on Wednesday new advertising deals with Wal-Mart Stores and CBS. Yahoo will become the exclusive reseller of display advertising on Walmart.com and also will stream CBS’ television shows online. Terms of the deals were not disclosed.

—Rick Bell