By Staff Report
Oct. 29, 2014
A word to the wise: You don't have to be everywhere, but you must be in the right places in social media.
To prevent the effects of the traditional “post-and-pray” method in social recruiting, be strategic in how you source and interact with candidates. If you have a current employee in a similar role to the one for which you are recruiting, find out where they spend most of their time online. Most likely your employees in entry-level positions are using Twitter— and it’s likely that your next entry-level candidate is as well. In this case, you would want to target Twitter to spread the word and spend less money on LinkedIn Jobs or job boards.
Here is a simple checklist:
SOURCE: S. Benjamins & Co., Seal Beach, California, Oct. 24, 2014.
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