Archive
By Staff Report
May. 8, 1999
When time is everyone’s scarcest resource, the new breed of HR decision maker carefully invests time where there is most likely to be a strong return on the investment. With articles of substance and a high subscription price, Workforce commands reader attention.
Time Spent Reading Workforce | Average Workforce Subscriber |
30 Minutes or More | 87% |
1 Hour or More | 59 |
2 Hours or More | 21 |
Average Reading Time: 1 Hour & 9 Minutes | |
Source: Workforce Subscriber Study, Globe Research, 1998.
Years Reading
Many new of the new breed of HR decision makers have been long-time subscribers to Workforce. Others are learning about Workforce from their colleagues, conference speakers, and consultants who continually quote Workforce as a major information source.
Years Reading Workforce | All Workforce Subscribers |
Less than 1 Year | 30% |
1 – 2 Years | 28 |
3 – 5 Years | 26 |
6 Years or More | 16 |
Average Number of Years Reading Workforce: 3.2 | |
Source: Workforce Subscriber Study, Globe Research, 1998.
Issues Read
The new breed of HR decision maker relies on every issue of Workforce magazine to spotlight emerging HR issues, to provide business-oriented ideas, and to give in-depth analyses to support informed decision-making.
Workforce Issues Read | All Workforce Subscribers |
4 of the Last 4 Issues | 53% |
3 of the Last 4 Issues | 19 |
2 of the Last 4 Issues | 15 |
1 of the Last 4 Issues | 8 |
None of the Last 4 Issues | 2 |
New Subscriber, Have Not Yet Received 4 Issues | 3 |
Source: Workforce Subscriber Study, Globe Research, 1998.