Archive

Stages of a Corporate Lifecycle

By Brenda Sunoo

Aug. 1, 1994

Growing companies come in all shapes, sizes and ages. Some have even been described as elephants, gazelles and mice. But regardless of their size and speed, a growing company must inevitably struggle with the interrelationship between flexibility and controllability. It must also confront each stage of growth as a welcome change. Below are some signs of a corporate lifecycle that were described in Corporate Lifecycles by Ichak Adizes, founder and director of Los Angeles-based Adizes Institute, an international management-consulting firm.


  • When organizations are young, they’re flexible, but not always controllable. As they age, they become more controllable, but less flexible
  • What causes growing and aging is neither size nor time. A company can be 100 years old and flexible. It can be 10 years old and bureaucratic
  • At each stage of the lifecycle, there are problems. You must learn to differentiate between normal problems, which emerge at a particular stage, and abnormal problems, which can lead to the demise of the company
  • Success comes from the inside out. You have to solve the problems on the inside so you can deal with the ones on the outside
  • The purpose of management is to provide for balanced growth or rejuvenation, bring the organization to prime and keep it there
  • Aging is a process that does not have to occur. An organization can remain in prime, if it can continuously rejuvenate itself.

Personnel Journal, August 1994, Vol.73, No. 8, p. 73.


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