HR Administration

SAP Hires Executive Julie Roehm

By Staff Report

Jan. 13, 2012

Former Chrysler marketing executive Julie Roehm is the new senior vice president of marketing at business-software company SAP.

Roehm, 40, whose last full-time marketing job ended with a stormy legal battle five years ago, is known in the auto industry for her tenure as marketing communications director at Chrysler. In 2004 she was in the middle of a controversy for signing up Dodge as a co-sponsor of the “Lingerie Bowl” as part of a pay-per-view program during the Super Bowl’s halftime show. Under pressure from the public and from dealers, Dodge scrapped the program.

Roehm also initiated several innovative marketing efforts at Chrysler and in 2005 was named sister publication Advertising Age‘s first Interactive Marketer of the Year.

Roehm joined Chrysler from Ford Motor Co., where she orchestrated the successful U.S. launch of the Focus small car in 1999.

More controversy followed her in 2006 when she left Chrysler to become senior vice president of marketing at retail giant Wal-Mart Stores Inc. Her tenure ended there less than a year later after she was fired over an ethics dispute. She later filed a walsuit against Wal-Mart for breach of contract and she alleged the company engaged in a smear campaign against her.

At SAP, Roehm will report to Jonathan Becher, the chief marketing officer. A spokeswoman at SAP told Advertising Age that Roehm will be based in New York. Roehm declined to comment when contacted by Advertising Age, saying only that she was in the “midst of several changes.”

Advertising Age is a sister publication of Workforce Management. Automotive News, also a sister publication of Workforce Management, contributed to this report. To comment, email editors@workforce.com. Auto

Stay informed and connected. Get human resources news and HR features via Workforce Management’s Twitter feed or RSS feeds for mobile devices and news readers.

What’s New at Workforce.com?

blog workforce

Come see what we’re building in the world of predictive employee scheduling, superior labor insights and next-gen employee apps. We’re on a mission to automate workforce management for hourly employees and bring productivity, optimization and engagement to the frontline.

Book a call
See the software

Related Articles

workforce blog

Compliance

Minimum Wage by State in 2023 – All You Need to Know

Summary Twenty-three states and D.C. raised their minimum wage rates in 2023, effective January 1.  Thr...

federal law, minimum wage, pay rates, state law, wage law compliance

workforce blog

HR Administration

Is your employee attendance policy and procedure fit for purpose?

Summary: Lateness and absenteeism are early warning signs of a deteriorating attendance policy. — More ...

compliance, HR technology, human resources

workforce blog

HR Administration

Clawback provisions: A safety net against employee fraud losses

Summary Clawback provisions are usually included as clauses in employee contracts and are used to recou...

clawback provisions, human resources, policy