Focus on Employee Communications
By Sara Jensen
May. 3, 2019
Poor internal communication can have some seriously negative impacts on a company — poor morale, high employee turnover and lower employee productivity, to name a few. Worse yet, these can lead to a lasting effect on a company’s bottom line.
Statistics show that plenty of businesses could stand to improve in this area. According to a 2018 Arthur J. Gallagher & Co. study, 60 percent of companies don’t have a long-term internal communication strategy, though about half said they wanted to make improving leadership communication a top priority.
Additionally, replacing a worker can cost a company 33 percent of that worker’s annual salary. And lower morale leads to actively disengaged employees, which results in reduced productivity. Productivity loss costs the U.S. a whopping $550 billion each year, according to a Gallup report. Turnover and lower morale can also make it more difficult for a company to attract the talent it needs to move forward.
These problems should give businesses powerful incentive to improve communication with employees.
Three Internal Communication Problems to Avoid
Here are some of the most common communication problems companies face and how to avoid them:
Companies can try focusing on mobile-driven communication instead. Company apps such as G Suite, Asana and Slack offer a new way to communicate and engage employees via their smartphones or tablets. This is especially ideal as the workforce demographics are changing to include nontraditional employees like remote workers, contract-based workers and freelancers.
An employee app provides workers with easy access to corporate information and workplace tools while cutting out the clutter of irrelevant messages and keeping all employees on the same page. Many employees also prefer the use of apps over email. For example, our clients and even some vendors prefer communicating via Slack channels rather than email to touch base quickly and share relevant documents.
Not only does listening to employee issues and concerns improve productivity and build loyalty, but it’s also an opportunity to learn about issues or concerns before they escalate into a formal complaint.
Start a feedback loop process through authentic and consistent communication between managers and employees. Providing feedback benefits a company by increasing engagement and helping to move the company forward. Up to 80 percent of an organization’s opportunity for improvement comes from frontline employees.
Now that you understand what’s at stake when a company has poor internal communication, you can begin taking the necessary steps to avoid these pitfalls. If you don’t take the time to develop a solid strategy, you’re putting your company at risk of losing touch with employees in addition to losing money.
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