Archive
By Staff Report
Jan. 1, 2000
Responses from a 1999 study by the Incentive Marketing Association and Ralph Head & Affiliates Ltd:
84% | Increase or maintain sales |
65% | Build morale |
51% | Build customer loyalty / trust |
51% | Increase market share |
49% | Build employee loyalty / trust |
49% | Improve customer service |
44% | Create new markets |
42% | Foster teamwork |
40% | Develop contracts |
32% | Demonstrate concern for workers |
Workforce, January 2000, Vol. 79, No. 1, p. 63.
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