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By Staff Report
Jan. 1, 2000
Responses from a 1999 study by the Incentive Marketing Association and Ralph Head & Affiliates Ltd:
65% | Cost vs. desired result |
62% | Profitability |
60% | Has a lasting impact |
58% | Good appeal |
56% | Ease of administration |
55% | Fairness |
50% | Perceived value |
35% | Uniqueness over time |
34% | Matching program to audience |
28% | Comparable to previous programs |
Workforce, January 2000, Vol. 79, No. 1, p. 63.
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