Incentives Should You or Shouldn’t You

Before you implement or change an employee incentive program, ask yourself the following questions:

• How will the program help support our corporate goals, such as increased profit or customer loyalty?

• How will the program support customers’ expectations of our products and services?

• How can I make sure the program criteria is objective?

• Which employees will be included?

• How much of a hardship, if any, will the program place on our organization?

• Am I committed to repeating the program or is it a one-shot deal?

SOURCE: LaBov & Beyond, a marketing communications company in Fort Wayne, Indiana.

Workforce, February 1999, Vol. 78, No. 2, p. 72.