Hints on Using Storytelling Effectively

Storytelling can be a very effective way of getting a point across in the business world. Here are some hints for doing so—using the word “Plot” (the first letters of the words Plain, Light, Obvious and Tight) as a memory aid:

• Plain. Keep the story simple, colorful, personal, and clear.
• Light. Don’t upset or confuse people. There’s no need to shock them to get their attention and keep it.
• Obvious. Remember the theme to your story, and they will too.
• Tight: Keep it short and to the point. Remove the unnecessary parts.

Source: Executive Communications Group, April 1999.