Archive
By Staff Report
Jun. 24, 2008
Heard in the Halls—Tuesday, June 24
Day 3: No Booth Too Far
Booth in the back: One would think that being the very last booth on the SHRM show floor would be a detriment to business.
Not so, says Dan White, owner of the Immigration Group of Nashville. Traffic was steady throughout the show, he said, despite being booth No. 5446—or, as he described it, “the edge of the world.”
“We were worried we’d be talking to ourselves,” said White, whose three-person firm only deals in immigration law. “I’m pleased with the percentage of people coming by who are interested in what we do.”
It’s White’s first SHRM. And, he’s hoping to move in a little closer.
“Just so long as we’re not next to the booth with a karaoke machine,” he
Fairy good idea: If you grabbed a box lunch on Tuesday—what’s up with no fruit or veggies?—you no doubt noticed the picture of the fat guy in the fairy suit on the outside of it.
And not far away from the tables full of lunches, there he was in person, posing for pictures and yelling, “I’m the guy on your lunch box.”
The Onboarding Fairy—only in HR, folks—was a local actor and was helping Raleigh, North Carolina-based Peopleclick launch its new onboarding program.
The theme is whether companies are sending the right message to new hires, said Ginny Gomez, Peopleclick’s senior VP of product management and marketing. The new ad uses three models—new hires are told the job is like pulling teeth, that they will be treated like royalty (guy dressed as a king) or that they’ll be working from home (guy dressed in pajamas).
So, why the onboarding fairy? “He’s like the tooth fairy,” Gomez said, “for the job that’s like pulling teeth.”
—Rick Bell
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