Give Job Hunters As Much Information in Your Ads as Possible

When posting jobs online, try to provide a good deal of information, rather than one sentence and a phone number.

In a recent survey of nearly 400 people who have sought a job online in the past year, the features they most desire were “job listings containing detailed information” (93%) and “providing relevant results to my job search” (92%).

If you provide enough solid information for seekers, you’ll screen out those who aren’t interested; screen out the unqualified; and have a better chance to “sell” your company (even if the seeker isn’t interested, they’re still a consumer).

SOURCE: Survey conducted by Cyber Dialogue and sponsored by CareerMosaic, New York, October 4, 1999.