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Four Key Forces Shaping the Future

By Bruce Tulgan

Jan. 4, 2000

Here are some changes companies are rapidly moving toward in the first few years of the 21st century—and possible adjustments to make in your own work attitudes.


  • Established institutions must be completely flexible because markets are chaotic and resource needs are unpredictable.
  • Because established institutions are in a state of constant flux, individuals must be fiercely self-reliant.
  • The growing information tidal wave presents us all with an infinite array of options, so there is no one way to think about or do anything any more.
  • As the pace of change accelerates, the only relevant time frame is just-in-time.

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