Archive
By Staff Report
Dec. 30, 2002
This survey can help in feedback of employees, and help you figure out whatneeds issues need to be addressed and fixed within the company.
Section 1: Your Feelings about [name of company]
How likely are you to be working at [company] two years from now?
How much do you agree or disagree that…
I really feel like part of the family at [company]?
I am proud to work for [company]?
I feel a strong personal attachment to [company]?
When [company] has problems, I think of them as my problems too?
Section 2: Your Relationship with [company]
Use this scale to show how much you agree or disagree that…
a. Customers can rely on [company] to deliver outstanding quality, service,and value.
b. [company] values my relationship, really cares about me, and invests in mysuccess.
c. [company] attracts and retains outstanding employees and partners.
d. [company] sets the standard for excellence in its industry.
e. [company] communicates openly and honestly.
f. [company] is committed to win/win solutions and will not profit at theexpense of partners or customers.
g. [company] listens well and responds quickly to feedback.
h. I would like to see my relationship with [company] grow in the foreseeablefuture.
i. I understand the values and principles that guide [company] leadership.
j. I provide enthusiastic referrals for [company].
k. I trust [company] leaders to behave with fairness and integrity.
l. I understand our strategy and the role I must play for our success.
m. [company] has a winning strategy (superior economics in serving ourcustomers).
n. [company] focuses all of its energy and resources in areas where it can bethe best.
o. I always know where I stand with [company].
p. [company] has sufficient opportunities to grow its business.
q. [company] provides me with the information I need to make good decisions.
r. [company] involves the right people in decisions and then takes actionquickly.
s. Employee loyalty is appropriately valued and rewarded at [company].
t. At [company], we keep organizational structure simple by utilizing smallteams.
u. People are fairly rewarded for their contributions to [company]’s longterm success.
v. Leaders respect my time and help me manage my time effectively.
w. [company] treats me like a real partner.
x. Customer loyalty is appropriately valued and rewarded at [company].
y. I believe that [company] deserves my loyalty.
z. Over the past year, my loyalty to [company] has grown stronger.
How would you rate the overall quality of the products and services providedby [company]?
What is the single improvement that [company] could make to increase yourloyalty to it?
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Section 3: Descriptive Information
This last part may help you divide people into groups.
How long have you been an employee of [company]?
At what location do you work?
What is your position?
This material is used by permission of Bain & Company from Loyalty Rules!How Today’s Leaders Build Lasting Relationships, by Frederick Reichheld,Copyright 2001, Harvard Business SchoolPublishing.
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