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By Staff Report
Nov. 5, 2008
The short answer is to be upfront with them. While your question is not specific as to whether you are planning negative or positive changes, it is nevertheless critically important that you inform your employees concerning as much of the detail as you can share. If major changes will occur, and you don’t tell them about it, then they will make up stories about what you are really trying to do.
Once the rumor mill gets going in full force, it’s hard to stop. These stories will be wild, but in the absence of information a huge amount of misinformation will fill the vacuum. The result is overreaction. The company runs the risk of increased turnover, and your high performers are the ones who will generally jump ship if they feel that it is sinking.
Determining what and how to effectively communicate can be daunting. Start with a detailed communication plan, and in doing so consider:
Company newsletters, while not the best way to disseminate this type of sensitive information, can help set the stage for upcoming meetings, such as weekly staff meetings or other departmental gatherings. Planning the right vehicles for communications means analyzing the following questions:
The key to communication is to build employee understanding of, not necessarily agreement with, the changes you are making. If the changes are going to have a particularly negative impact, then achieving a level of acceptance with employees probably should not be a goal of the communication, while it may be an important goal with managers.
Provide specific information that is factual, has an underlying business rationale and clarifies your key messages. This includes the effective date of the change, what you expect employees and especially managers to do differently, and how managers and employees can get answers to questions.
Tell them upfront what you are trying to accomplish. This fills any information void and helps ensure your message is delivered successfully, and with a minimum of “water cooler” disruption to the business.
SOURCE: Bob Fulton, the Pathfinder’s Group Inc., Chicago, October 9, 2008
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The information contained in this article is intended to provide useful information on the topic covered, but should not be construed as legal advice or a legal opinion. Also remember that state laws may differ from the federal law.
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