2018 Workforce Game Changer: Nathan Counts

By Andie Burjek

Jun. 25, 2018

With the U.S. health care system in flux, there’s great opportunity for forward-thinking benefits professionals to do something innovative and create change.

Workforce Game Changers
Nathan Counts is director of benefits for AT&T in Dallas.

Nathan Counts is one of those individuals. He and his team at communications giant AT&T design benefit plans that impact over a million people including employees, dependents and retirees.

Counts, 37, represents the future of successful health plan design, “bringing the human side to the analytical side of benefits,” according to AT&T Vice President of Global Benefits Marty Webb.

While he has worked to make AT&T’s design decisions truly data-driven, Counts has also impacted recruitment at the company by attracting many applicants with strong skills.

Together, they’re a powerful and analytical design team.

As Counts consistently educates himself through continuing education courses on big data, statistical analysis and more, many of his team members have followed his lead to stay up to date on relevant courses.

Counts also cares about the people impacted by his benefits plans. He’s especially proud of the investments his company has made in expanding access to fertility benefits and behavioral therapy for those on the autism spectrum.

“All of these were sizable investments in our employees, but it puts a smile on your face knowing at these great moments of need you’re able to deliver a truly great benefit,” Counts said.

Go here to read about the rest of our 2018 Game Changers

 “Benefits are personal; it means when you get it right you can have very meaningful impact on people’s lives.”

— Andie Burjek

Andie Burjek is an associate editor at

What’s New at

blog workforce

Come see what we’re building in the world of predictive employee scheduling, superior labor insights and next-gen employee apps. We’re on a mission to automate workforce management for hourly employees and bring productivity, optimization and engagement to the frontline.

Book a call
See the software

Related Articles

workforce blog


What is Earned Wage Access (EWA)? A Few Considerations

Summary Earned wage access (EWA) programs are an increasingly popular way for employees to access their...

benefits, earned wage access products, payroll, time and attendance

workforce blog


EEOC says that employers legally can offer incentives to employees to get vaccinated in almost all instances

If you’re an employer looking to get as many of your employees vaccinated as possible, you can rest eas...

ADA, CDC, COVID-19, EEOC, GINA, pandemic, vaccinated

workforce blog


Fixing some common misconceptions about HIPAA

Ever since the CDC amended its COVID-19 guidance to say that the fully vaccinated no longer need to wea...

COVID-19, health care, HIPAA, human resources, wellness