HR Administration

2016 Game Changer: Dan Schawbel

By Andie Burjek

Jul. 22, 2016

Dan Schawbel, like most millennials, loves traveling, cooking and meeting new people. But unlike many millennials, he’s written a New York Times best-selling book, “Promote Yourself,” while still in his 20s.WF_0815_GameChangerLogo

A self-described serial entrepreneur, Schawbel, 32, has not only written two books, but also blogs, speaks at events and contributes articles to major business media outlets like Forbes and Fortune.
This year Future Workplace acquired his most recent project, Schawbel’s research studies strive to better understand the millennial generation and what they want in a workplace. ScWF_0816_GC_Shawbel_selfie_1_with Motherhawbel raised almost $500,000 between 2012 and 2015 in order to conduct these 27 studies.

He is also the managing partner of Millennial Branding, a research consulting firm that aids companies such as American Express Co.
and NBCUniversal in understanding the millennial generation.

Through his research, he understands how human resources needs to adapt to changing times, especially when it comes to generational differences and changes in technology.

“With Gen Z entering the workplace and my generation becoming the next generation of leaders, what does that mean?” he said. “I’m constantly thinking about this whole leadership shift and how technology is [changing] how we behave and interact in the workplace.”

Andie Burjek is a Workforce associate editor. Comment below or email Follow Workforce on Twitter at @workforcenews.

Andie Burjek is an associate editor at


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