HR Administration

2011 Game Changer: Tiffani Murray

By Todd Henneman

Sep. 29, 2011

When Glacéau beverages became part of Coca-Cola Co. after its $4.1 billion acquisition of Energy Brands Inc., glacéau still collected hard copies of résumés. So in 2008, Coca-Cola sent Tiffani Murray to the New York offices of glacéau, best known for its Vitaminwater.

She implemented glacéau’s first applicant tracking system, which helped transform the human resources department. Now she’s taking her technology know-how to help clients advance their human resources strategies through social media.

“A lot of people either have the HR experience but not necessarily the technical background, and some have the technical background but not the real-life experience as it relates to being an HR generalist or partner,” says Mardel Nesby, HR director at Coca-Cola, who recommended Murray for a Game Changers award. “She has both.”

Before its acquisition, glacéau relied on staffing agencies to fill 95 percent of its vacancies, Nesby estimates. Within six months, glacéau virtually stopped using them because its in-house staff had the applicant tracking system. It saved money, helped fill positions faster and made the department less transactional and more strategic, he says.

Murray, 34, left Coca-Cola at the end of 2010 to become an independent consultant who helps what she describes as “HR-centric clients” tap social media and technology. Murray provides the social media “voice” of Red Zone Resources, a recruiter based in Garner, North Carolina.

“Human resources in the last couple of years have seen the benefit of doing employee branding through social media, and recruiters are really tapping into social media to have dialogues with employees to find out what they are looking for,” Murray says. “It’s moving from: ‘Let’s have the social media police’ to ‘Let’s talk about the positive benefits of social media to engage employees.’ “

Murray also has written the books Stuck on Stupid: A Guide for Today’s Single Woman Stuck in Yesterday’s Stupid Relationships and Stuck on Stupid: A Guide for Today’s Professional Stuck in a Rut.

Todd Henneman is a writer based in Los Angeles.

What’s New at

blog workforce

Come see what we’re building in the world of predictive employee scheduling, superior labor insights and next-gen employee apps. We’re on a mission to automate workforce management for hourly employees and bring productivity, optimization and engagement to the frontline.

Book a call
See the software
workforce news

Related Articles

workforce blog


Minimum Wage by State in 2023 – All You Need to Know

Summary Twenty-three states and D.C. raised their minimum wage rates in 2023, effective January 1.  Thr...

federal law, minimum wage, pay rates, state law, wage law compliance

workforce blog

HR Administration

Is your employee attendance policy and procedure fit for purpose?

Summary: Lateness and absenteeism are early warning signs of a deteriorating attendance policy. — More ...

compliance, HR technology, human resources

workforce blog

HR Administration

Clawback provisions: A safety net against employee fraud losses

Summary Clawback provisions are usually included as clauses in employee contracts and are used to recou...

clawback provisions, human resources, policy