Archive
By Staff Report
May. 10, 1999
Audited by BPA.
DISPLAY ADVERTISING RATES
1x | 4x | 6x | 9x | 12x | 18x | 24x | |
Black & White | |||||||
Full Page | 4,070 | 3,870 | 3,700 | 3,600 | 3,455 | 3,295 | 3,175 |
2/3 pg | 3,250 | 3,085 | 2,955 | 2,875 | 2,760 | 2,635 | 2,535 |
1/2 pg island | 3,075 | 2,920 | 2,795 | 2,720 | 2,610 | 2,495 | 2,400 |
1/2 pg | 2,700 | 2,565 | 2,460 | 2,390 | 2,290 | 2,185 | 2,105 |
1/3 pg | 2,075 | 1,970 | 1,890 | 1,840 | 1,765 | 1,680 | 1,615 |
1/4 pg | 1,615 | 1,530 | 1,470 | 1,430 | 1,370 | 1,305 | 1,260 |
1/6 pg | 1,290 | 1,225 | 1,175 | 1,145 | 1,100 | 1,045 | 1,000 |
2-Color: Black & one process color; PMS matched with process color. | |||||||
1 pg | 5,155 | 4,955 | 4,970 | 4,690 | 4,540 | 4,385 | 4,260 |
2/3 pg | 4,335 | 4,175 | 4,045 | 3,960 | 3,850 | 3,720 | 3,620 |
1/2 pg island | 3,855 | 3,700 | 3,575 | 3,500 | 3,390 | 3,270 | 3,175 |
1/2 pg | 3,475 | 3,340 | 3,235 | 3,165 | 2,070 | 2,960 | 2,885 |
1/3 pg | 2,490 | 2,385 | 2,300 | 2,250 | 2,180 | 2,090 | 2,030 |
1/4 pg | 1,920 | 1,840 | 1,775 | 1,735 | 1,680 | 1,610 | 1,565 |
1/6 pg | 1,500 | 1,435 | 1,380 | 1,350 | 1,300 | 1,250 | 1,215 |
4-Color | |||||||
1 pg | 6,280 | 6,080 | 5,915 | 5,815 | 5,670 | 5,510 | 5,385 |
2/3 pg | 5,465 | 5,230 | 5,170 | 5,085 | 4,975 | 4,845 | 4,745 |
1/2 pg island | 4,930 | 4,775 | 4,650 | 4,575 | 4,465 | 4,350 | 4,255 |
1/2 pg | 4,555 | 4,420 | 4,310 | 4,245 | 4,145 | 4,040 | 3,960 |
1/3 pg | 2,950 | 2,850 | 2,765 | 2,715 | 2,640 | 2,555 | 2,495 |
1/4 pg | 2,285 | 2,195 | 2,140 | 2,095 | 2,040 | 1,970 | 1,925 |
1/6 pg | 1,755 | 1,690 | 1,640 | 1,605 | 1,560 | 1,510 | 1,475 |
5th Color: Plus $1,045 per page. Metallic Color: Plus $1,265 per page. |
COVERS (Four-color)
1x | 4x | 6x | 9x | 12x | 18x | 24x | |
Cov 2 | 7,545 | 7,245 | 7,105 | 6,990 | 6,785 | 6,590 | 6,440 |
Cov 3 | 7,230 | 6,945 | 6,810 | 6,695 | 6,510 | 6,315 | 6,170 |
Cov 4 | 7,865 | 7,550 | 7,395 | 7,280 | 7,070 | 6,865 | 6,705 |
Guaranteed Positions: Full-page space can be guaranteed on a space-available basis; page rate plus 15%.