Archive

Top Methods Used to Promote Incentive Programs

By Staff Report

Jan. 1, 2000

Responses from a 1999 study by the Incentive Marketing Association and Ralph Head & Affiliates Ltd:


62%

Mailing to customer / employee

50%

Company newsletter

48%

Memos (internal or external)

48%

Company / dealer sales meetings

44%

E-mail

38%

Word-of-mouth

37%

Voice-mail

30%

Bulletin boards

Workforce, January 2000, Vol. 79, No. 1, p. 68.


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