Overview

With more than 60 stores across Israel, Domino’s is one of the country’s most recognised quick-service restaurant brands. When Arielle Bus and her partners took over the franchise in 2004, they grew it from 20 to 63 stores and over 1,800 employees.

However, that rapid expansion brought operational complexity. Managing schedules, staff availability, and labour costs manually was becoming unsustainable. Each store built its own roster using spreadsheets or WhatsApp messages, which made coordination between managers and head office difficult.

Domino’s Israel needed a scalable system to support its growth, one that could bring visibility, efficiency, and structure across every store.

Challenge

Before Workforce.com, each Domino’s Israel store handled scheduling independently. Managers relied on memory, spreadsheets, and group chats to coordinate shifts. The process was time-consuming and prone to errors, often leading to overstaffing during quiet periods and understaffing during busy hours.

“When we started with 12–13 stores, scheduling was simple. But when you grow to 63 stores and 1,800 employees, everything becomes more complex, you need five times more managers, drivers, and pizza makers. We needed a system that could scale with us.”
— Arielle Bus, Head of Customer Service, Operations & Training, Domino’s Israel

As Israel’s minimum wage increased five times in recent years, maintaining profitability became even more challenging. Domino’s needed better insight into labour costs and an accurate, data-driven way to plan staffing efficiently.

Solution

Workforce.com replaced manual processes with a unified, digital platform that connects every store and manager in real time.

“When I look at a schedule, and my supervisors and store managers look at it, everyone sees the same thing in real time. No more confusion or miscommunication.”
— Arielle Bus

Now, Domino’s managers can view live schedules, identify peak demand hours, and plan smarter shifts. Data from Workforce.com revealed that evening peaks actually began at 5:30 p.m., not 6 p.m., allowing stores to staff accordingly and improve service quality.

Implementation was fast and seamless, completed across 63 stores in just two months, with full support from the Workforce.com onboarding team.

“Rory from Workforce.com came to Israel, and within two weeks we were trained, implemented, and live. It’s been a real revolution for us.”
— Yonatan, Operations Director, Domino’s Israel

Results

Domino’s Israel achieved immediate improvements in efficiency, visibility, and labour cost management.

Quantifiable outcomes:

• 100 hours saved per store, per month
• 1.5% reduction in labour costs
• 63 stores live in under two months
• Zero implementation downtime

“It changed our language. Now my managers talk in hours, not percentages. The system gives us full visibility, from labour costs to staff availability and the team loves how easy it is to use.”
— Arielle Bus

With Workforce.com, Domino’s Israel transformed its operations from manual and fragmented to streamlined and data-driven. Managers now plan confidently using accurate data, resulting in better staffing, happier teams, and a stronger customer experience.

Future

Domino’s Israel continues to expand its use of Workforce.com by exploring advanced forecasting and analytics to refine planning even further. With every new store, Workforce.com ensures their growth remains efficient, consistent, and scalable.

Whether you manage 20 staff or 2,000, Workforce.com helps you optimise performance and simplify operations so your team can focus on delivering the best customer experience.