Planting Seeds for Success in China
There’s an ongoing contest between the U.S. and European economic systems. And one of the key battlegrounds is nowhere near New York, Dallas, Brussels or Berlin. It’s China—that is to say, which side of the Atlantic is best able to work with and take advantage of Asia Pacific’s emerging economic powerhouse?
A recent press release from the other side of the Atlantic pond highlighted one way Europe is sowing the seeds for long-term success in China. It called for European managers to apply to the European Union-China “Managers Exchange and Training Programme,” a 10-month program that includes intercultural training, Chinese-language study, seminars, visits to Chinese companies and a three-month internship at a Chinese or European company in China.
METP is a four-year effort of the European Commission and the Chinese government aiming to serve a total of 200 managers from the European Union and 200 managers from China.
The program is tailored for frontline and midlevel managers. Applicants are supposed to have no or only very limited knowledge of Chinese language; be between 26 and 40 years of age; and have a minimum of five years of work experience.
The U.S., too, has been willing to have government play an active role when it comes to commerce with China. But U.S.-led business exchange efforts, such as the U.S.-China Oil and Gas Industry Forum seem geared to helping high-level executives make connections with Chinese counterparts.
I’m not aware of any U.S. government program akin to METP—one that encourages managers lower down in organizations to develop expertise and relationships in China. That expertise and those relationships can translate into concrete business deals as METP participants advance in their careers.
METP is of a piece with Europe’s focus on “sustainability” and long-term thinking. Both the U.S. and the European Union face widening trade deficits with China. And both would like to close those gaps by exporting more to China. Will the investment in budding managers in the METP program pay off for Europe down the line?














