Say Anything (Nice)
They may have chosen an inelegant label.
But the folks at employee recognition specialist Globoforce are on to something with their concept of psychic income—a notion that could prove to be vital to workforce morale during these tough times.
At first blush, psychic income sounds like it might refer to the take-home pay of a palm reader. But in a press release earlier this week, Globoforce defined the term as “the need for social acceptance, increased self-esteem and enhanced self-realization.” In effect, they are talking about the strokes bosses can give workers. Those are easy to give, and appear to be surprisingly valuable.
Globoforce cited a number of reports that suggest the value of a “thank you” can meet or exceed cash as a motivator. Among them is a study from Japanese researchers finding that a compliment triggers a reaction in the brain similar to that caused by a monetary reward.
“A strategic recognition program that thanks and rewards employees can lift workers out of the ‘recessionary rut’ that many are falling into,” Derek Irvine, Globoforce vice president of global strategy, said in a statement. “This approach is essential now as companies seek cost-effective, creative ways to spread good will among their employees, show their appreciation for a job well done and boost productivity.”
Irvine’s call for more kudos comes on top of other evidence that talk can have important results while big bonuses may be overrated. In a new report from consulting firm Watson Wyatt Worldwide and professional group WorldatWork, 48 percent of employers surveyed cited improved communication as one of the three most effective options to reduce employee stress.
In a New York Times op-ed piece this week, Dan Ariely, a professor of behavioral economics at Duke University, wrote about some fascinating experiments that indicate large bonuses can backfire. In one case, people were offered a payment for performing a set of tasks exceptionally well. The subjects were divided into three groups, with some told they’d get a small bonus, others a medium bonus and some a high bonus. Those given the chance to earn the biggest payment did the worst.
Ariely argues that money motivates people but also can add stress, and at some point the stress overwhelms the motivating effect. “If our tests mimic the real world, then higher bonuses may not only cost employers more but also discourage executives from working to the best of their ability,” Ariely wrote.
For his part, Stanford University professor Jeffrey Pfeffer has challenged the wisdom of pay-for-performance schemes.
“The evidence is overwhelming that individual pay for performance does not improve organizational performance except in very limited cases,” he told Workforce Management recently.
A cynical company might take this all in and decide to revoke raises altogether. That would be wrongheaded, even in today’s belt-tightening climate.
But it’s clear people aren’t driven by money alone. There’s something to be said for saying nice things to your workers.














