April 4th, 2008
Death By a Thousand Job Cuts
The news of major U.S. job losses in March is ominous for a number of workforce management reasons.
The U.S. Labor Department said Friday, April 4, that the American economy lost 80,000 payroll jobs in March. That was worse than expected and the biggest one-month loss in five years. Payroll employment figures also were revised to show greater job losses for January and February, and the unemployment rate rose from 4.8 percent in February to 5.1 percent in March.
The first problem with these numbers is they suggest companies are ignoring the sage advice to try to weather the economic storm by limiting layoffs or avoiding them altogether. Instead of taking a near-term hit to profits and investing in long-term growth, companies seem to be cutting jobs heavily.
Such short-term thinking could come back to haunt U.S. firms. Jettisoning talent and potentially damaging morale for remaining workers can cripple companies and their ability to bounce back in better times. Stanford University business professor Jeffrey Pfeffer says companies tend to give up people too easily in downturns only to pay a steep price for talent during good times. “You should not do what most companies seem to do, which is buy high and sell low,” Pfeffer says. “There’s an unwillingness for companies to behave counter-cyclically.”
McGill University management professor Henry Mintzberg argues that the U.S. penchant for axing workers gives Europe an edge in recovering from a recession. “Europe is better prepared. Much better,” Mintzberg says. “The soul of the enterprise is much more intact in Europe. There’s much more respect for the idea of collective effort there.”
Then there are “tragedy of the commons” concerns about widespread layoffs. Each job cut can help push the overall U.S. economy into recession—or deeper into one—as consumer spending and confidence suffer.
U.S. stagnation in turn threatens to tip other parts of the world into economic trouble. Asian companies and economies depend heavily on the spending of U.S. consumers and businesses.
A vicious circle can come into play, as foreign countries’ woes afflict U.S. exporters and further depress the American economy.
To be sure, some companies can’t help but lay off workers in dire circumstances. And economic turmoil requires government leadership in addition to smart actions by businesses. What’s more, there are some enlightened companies that behave “counter-cyclically.”
But are there enough to keep the U.S. economy from sliding further?
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Agree with the points you make 110%. We are about to run an article in our client newsletter that looks back to the recession of 2001 and what happened to companies who made decisions to either invest in their employees — or divest in them.
One of the most interesting data points concerns Apple, which invested heavily in talent in the years leading up to 2001 and decided to not lay people off. A couple of years later, Apple came out with the IPod, which may have saved the company. There is a great interview with Steve Jobs in the March issue of Fortune [Link to http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/15.html]. In it,Steve Jobs looks back in time and explains, “What I told our company was that we were just going to invest our way through the downturn, that we weren’t going to lay off people, that we’d taken a tremendous amount of effort to get them into Apple in the first place — the last thing we were going to do is lay them off. And we were going to keep funding. In fact we were going to up our R&D budget so that we would be ahead of our competitors when the downturn was over. And that’s exactly what we did. And it worked. And that’s exactly what we’ll do this time.”
That is the path companies need to follow this time around too if they want to come out ahead when the economy recovers.
Posted by: Heidi O'Gorman | April 8th, 2008 at 11:34 am