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Blog: Books@Work
 

November 29th, 2007

The Power of Belonging

21oz9pyypll__aa_sl160_.jpgDozens of books are written every year about workplace culture. Some are formulas that promise readers the secret for creating a great place to work, abetted by goofy props like stuffed fish or plastic carrots. Others are object lessons on how easily a workplace culture can be destroyed by mistrust, fear or the truly awesome power of the jerky boss.

A new book by Alex Frankel does a fine job describing what workplace cultures really feel like, not to the gurus and the managers and the HR consultants, but to the people on the front lines of retail and service jobs.

Frankel’s book, Punching In: The Unauthorized Adventures of a Front-Line Employee recounts his experiences working for UPS, Starbucks, the Gap, the Apple Store and Enterprise Rent-A-Car without management or HR ever knowing he was, in essence, a workplace culture spy.

Frankel describes what it takes to really bond employees with employer. It’s having a sense of mission and teamwork and that “shared vision” that so many gurus talk about. But the tough part is that he is describing organic company culture, which no guru can ever inject into a workplace and call the job done.

He gives a shout-out to Workforce Management for introducing him to the Container Store, a company he was eager to experience from the inside. But that store, along with Whole Foods and Home Depot, wouldn’t hire him. Frankel thinks he flunked the culture pre-screenings, and talks about the profiles created by Unicru to help companies achieve the right personality match for retail.

Frankel’s chapter on the boot camp that is Enterprise Rent-A-Car is great. Enterprise says its mission is customer service and tells employees not to use the word “insurance,” but it really pushes them to sell “trips,” the internal term for triple insurance coverage. They’re praised and rewarded for it.

Some who leave Enterprise before making the leap to management, where the money is good, talk about having escaped a cult, and the intense training and teamwork has some of those overtones for Frankel. Of one trainer at Enterprise, Frankel writes, “On paper, her job was to train us, but she was also a cheerleader for Enterprise, the brand, and her strongest value to the company was no doubt her ability to proselytize, to bring us into the huddle. Despite my better judgment, I was starting to believe in Enterprise myself.”

At the Gap, Frankel spots, and is afraid he’s been spotted by, now-departed CEO Paul Pressler, who is quietly shopping, sans entourage. Frankel has heart-pounding rush hours behind the counter at Starbucks, but the green apron doesn’t bind him. Turnover is brutal in the stores, and he finds something hollow at the heart of the vaunted barista culture.

As he prepares for his next undercover op, he writes, “After the stint at Starbucks, I’d hoped to land at a workplace that has a strong culture but did not expend so much effort in building what amounted to a fake sense of belonging.” He finds it at two companies that, on the surface, don’t seem to have much in common: UPS and the Apple Store.

“At UPS,” Frankel writes, “I gained a strong sense that I was a part of a ticking clock, that I was a part of the thumping, beating heart of capitalism. UPS was the only workplace where I felt as if I was actually learning a craft and helping shape the final product, instead of acting the part of a craftsman. UPS was the company that had best married back-end technology with what I came to think of as the company’s human front end.” As an employer, you couldn’t hope for more of a workforce endorsement than that.

What’s so engaging about the book—and, in a way, so tough for an HR reader—is the realization that there is no instant formula for creating an inspired and inspiring workforce. It’s as hard as being a UPS delivery person on December 23, and as Frankel tells it, it is just as rewarding when it happens.


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Comments

The read was very well-written and encourages me to read the book by Frankel, Nov. 2007, Punching In. Keep up the good work.


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