I don’t write much about self-management in this blog, and there’s a simple reason why: It’s because this Web site, and the related newsletters, blogs and magazine, are all focused on one thing  — the art of managing a workforce.

Once in a while, however, I bump into something that’s a little far afield from what I normally focus on here but is still really, really interesting. So it was today when I read this commentary from Advertising Age (a sister publication of Workforce Management) titled “How to Advance Your Career Without Selling Your Soul.”

It’s written by Joe Hodas, senior vice president of brand communications at Vladimir Jones, a privately held, full-service advertising agency in Colorado, and it struck me as an uncommonly good bit of common-sense advice whether you apply it to yourself or pass it along to those you manage.

Plus, it runs counter to a lot of the snarky “I have a blog so I know better” rants by thinly credentialed “experts” who seem to be taking over so much of the Internet today. The fact that it comes from someone like Joe Hodas, a guy who has worked for years in the trenches managing people and knows firsthand what he’s talking about, well, that just makes it must-read advice in my book.

Here are Joe’s 11 rules for managing your career, or, for you to use to help your workforce manage theirs. It’s great advice for just about anyone toiling in today’s challenging and difficult workforce:

1. Nothing replaces hard work. In an industry where smoke and mirrors are used in abundance, take heed: Nothing can disguise the absence of hard work. And don’t confuse effort with results. I don’t care how early you arrive or how late you stay—it’s about ROI.

2. We all have a personal tool kit—know yours and how to use it. As my mother told me on numerous occasions, I have special talents. Specifically, I’m a good consensus builder. You may be a killer salesman. Or extremely detailed. Whatever your “special talents” are, hone them and let them help define your personal brand.

3. It’s about teamwork, but know who is and isn’t on your team. I too hate office politics. And avoid them at all costs. Ignoring their existence is not only careless, but possibly counterproductive. Even if you don’t engage in them, someone else might on your behalf. Know who has the boss’s ear, who the players are, and who could take or leave ya. Whatever the political landscape in your company, it’s your reality and one you’ll have to navigate whether you like it or not.

4. Never lose your shit—at least not in public. Let’s play a little game of association. When I say Christian Bale, you say what? Probably not “great actor from ‘American Psycho,’ ” right? Rather, I bet you said something along the lines of “overindulged jerk who pulverized some poor sound tech on a movie set for making a mistake.” I’m not saying that we shouldn’t be human, but one single outburst—even if merited—can do permanent damage to your personal brand.

5. Life is not always a box of chocolates—so decide how much you can take before you bail. The perfect job doesn’t exist. I would imagine that even the taste-tester at Krispy Kreme has complaints about his gig (though I can’t imagine what they might be). Too often we hit tough times and jump ship for a lateral move or get frustrated and stop giving 110 percent. A career is like a relationship, so make sure you’re putting as much effort into trying to fix the problems as you put into feeling bad about them.

6. Humility goes a long way. Nothing infuriates your boss (and co-workers) more than employees who feel they deserve something they haven’t earned. I’m a firm believer that raises are for the work you’ve done, and promotions are for the work you can do.

7. Individuality is to be respected—as long as you’re still part of the team. Sometimes, there is an “I” in team. It just has to be the right kind of “I”—distinctive yet collaborative, unexpected but on strategy. Don’t be afraid to stand out, but do make sure you don’t alienate your teammates in the process.

8. Always try to add something smart to the discussion. Ask a smart question or make a great point that no one else has thought of. But do your homework so you can back up your comments and aren’t asking things that you should already know the answer to.

9. Sometimes you have to shout to be heard. You’ve heard the phrase “Squeaky wheel gets the grease”? Well, take note: Occasionally, persistent voices are listened to. Don’t be afraid to speak up when you’re passionate about something.

10. Have a perspective on the past, present and future. It’s not enough to do well today. Your boss wants and needs to see that you have a broader outlook on where you/the client/the work/etc. has been, is now and will be going.

11. Always be that ray of light in your boss’s/co-worker’s day. This one’s simple. Surprise. Delight. Be the kind if individual you’d like to spend 200-plus days each year with. And to be clear—that’s much different from kissing ass.

Get my latest blog updates and workforce management news by following me on Twitter.