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Blog: The Business of Management
 

August 27th, 2009

Most Overused Business Buzzwords? Here Are Some You May Know and Love

Words are the tools we use here at Workforce Management and www.workforce.com, but sometimes, even the best tools can get used improperly, incorrectly or far too frequently.

All of us here at the Workforce Management world headquarters know that avoiding overused business clichés—the stuff that all too many brain-dead consultants and too-much-time-on-their-hands CEOs love to spout—is just one of the occupational hazards we deal with every day.

In fact, cartoonist Scott Adams has built a career out of lampooning pretentious business jargon (as well as silly business fads and practices) in his daily comic strip Dilbert. And if you Google the term “business jargon” you’ll find all sorts of fun stuff, from a Web economy bullshit generator to an MBA jargon watch that touts itself as “A tongue-in-cheek guide to business jargon and management buzzwords since 2002.”

That’s why I was amused by a recent survey of the most overused business terms that was developed by Accountemps, the world’s first and largest staffing services firm specializing in accounting and finance. The survey was conducted by an independent research firm and is based on telephone interviews with 150 senior executives from the nation’s 1,000 largest companies.

The executives were asked this simple question: “What is the most annoying or overused phrase or buzzword in the workplace today?” Their responses included:

Leverage: As in, “We intend to leverage our investment in IT infrastructure across multiple business units to drive profits.”

Reach out: As in, “Remember to reach out to customers impacted by the change.”

It is what it is: As in, “The server is down today, and clients are irate. It is what it is.”

Viral: As in, “Our video has gone viral.”

Game changer: As in, “Transitioning from products to solutions was a game changer for our company.”

Disconnect: As in, “There is a disconnect between what the consumer wants and what the product provides.”

Value-add: As in, “We have to evaluate the value-add of this activity before we spend more on it.”

Circle back: As in, “I’m heading out of the office now, but I will circle back with you later.”

Socialize: As in, “We need to socialize this concept with our key stakeholders.”

Interface: As in, “My job requires me to interface with all levels of the organization.”

Cutting edge: As in, “Our cutting-edge technology gives us a competitive advantage.”

This made me wonder: How would my staff here at Workforce Management answer this same question, especially since we are flooded with pitches, press releases and business news from dawn to dusk just about every day of the year? Here’s some of the stuff that drives us crazy:

Monetize

Incentivize, and its ghastly cousin, incent

Nimble, and its evil twin, robust

Solution: As in, “We have a nimble and robust editing solution that we are trying to monetize.”

Value proposition (a big favorite of many here at Workforce Management)

So this makes me also wonder, what do you think is the silliest business jargon you hear in you day-to-day work life? Send your favorites along to me, either with a post to this blog or via e-mail at jhollon@workforce.com, and I’ll publish the “best” ones here. I have a feeling that we have only scratched the surface here, and maybe we can give Scott Adams and Dilbert a run for their money.

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Comments

Here is one I’ve been hearing lately — “ping,” and it’s annoying already.

“Level-set” - the new, improved version of “getting everyone on the same page”…

“Massage” - used when a document needs a few revisions or when trying to work something into a project or document. It creeps me out.

“At the end of the day.”
I can usually tell when someone is leading up to reinforcing their position with the use of this phrase. However, at the end of the day it really doesn’t bother me that much. Really, it bothers me in the morning, maybe in the afternoon, but not at the end of the day. I’m just too darn tired having waded through all of the other cute phrases everyone uses to impress me with their business acumen.

If I zero-base it and think outside the box, I think \

“utilize”

This word has bothered me for years. The only reason this word exists is to make people with poor self-esteem sound more important in meetings. It is most often heard from people who are least likely to express ideas, arguments or situations logically.

Human Capital/Human Asset Management - oh please. How pretentious and offensive can you get…..

“Overqualified” and “fit.” Both are usually not reasons, but merely excuses, for not hiring well-qualified candidates.

Those who now bandy about these two words and the dangerous “thinking” behind them might well, expecially in today’s economy, one day not far from now find those against whom these words are used on the other side of the hiring desk. The smug folks who now use such terms need to realize, now, that with any luck, we *all* gain in experience, age, and true value to employers–and that we are all in some way “different” from cookie-cutter “norms.”

And many will also learn that the targets of those two words have *very* long memories.

I did not see this word/phrase among the most commonly used (and annoying) buzzwords: “Gain Visibility” or “Have no Visibility” as in:

“We need to gain visibility on this matter in order to respond appropriately. (Meaning: “We need to know more about this to respond appropriately.”)

or

“I have no visibility on this at the present.” (Meaning: “I don’t know what’s going on about this at present.”)

“best of the best”, “best in breed”, “peeps”….who determines who is top dog? Did I miss a blog?

Cheers,

Joni

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