http://workforce.com/wpmu/bizmgmt/2007/09/28/when-is-a-trend-not-much-of-a-trend/ All about the issues that arise when workforce issues converge with business management. Thu, 20 Nov 2008 17:17:15 +0000 http://wordpress.org/?v=wordpress-mu-1.2.3-2.2.1 http://workforce.com/wpmu/bizmgmt/2007/09/28/when-is-a-trend-not-much-of-a-trend/#comment-156 Michelle Marquard Tue, 02 Oct 2007 12:35:30 +0000 http://workforce.com/wpmu/bizmgmt/2007/09/28/when-is-a-trend-not-much-of-a-trend/#comment-156 I'd like to extend this concept a bit further...Do you know what a Google search on your name says about you? Try it. What are the themes that emerge from the search? Is it the brand you have purposefully created and managed or are you having a "oh-shit" moment right now. It isn't uncommon for recruiters to Google a prospective employee, most especially for leadership positions, as an extension of the evaluation process. If what you see isn't what you'd like to see look for a reputable "brand management" firm to help you clean up your public brand image. Privacy is an illusion so spending time fretting the availability of information about yourself online is time wasted, personal point of view, a better use of energy is ensuring your brand, like the brand of any company, is well managed. I’d like to extend this concept a bit further…Do you know what a Google search on your name says about you? Try it. What are the themes that emerge from the search? Is it the brand you have purposefully created and managed or are you having a “oh-shit” moment right now. It isn’t uncommon for recruiters to Google a prospective employee, most especially for leadership positions, as an extension of the evaluation process.
If what you see isn’t what you’d like to see look for a reputable “brand management” firm to help you clean up your public brand image. Privacy is an illusion so spending time fretting the availability of information about yourself online is time wasted, personal point of view, a better use of energy is ensuring your brand, like the brand of any company, is well managed.

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