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Blog: Books@Work November 2007 Archive
 

November 29th, 2007

The Power of Belonging

21oz9pyypll__aa_sl160_.jpgDozens of books are written every year about workplace culture. Some are formulas that promise readers the secret for creating a great place to work, abetted by goofy props like stuffed fish or plastic carrots. Others are object lessons on how easily a workplace culture can be destroyed by mistrust, fear or the truly awesome power of the jerky boss.

A new book by Alex Frankel does a fine job describing what workplace cultures really feel like, not to the gurus and the managers and the HR consultants, but to the people on the front lines of retail and service jobs.

Frankel’s book, Punching In: The Unauthorized Adventures of a Front-Line Employee recounts his experiences working for UPS, Starbucks, the Gap, the Apple Store and Enterprise Rent-A-Car without management or HR ever knowing he was, in essence, a workplace culture spy.

Frankel describes what it takes to really bond employees with employer. It’s having a sense of mission and teamwork and that “shared vision” that so many gurus talk about. But the tough part is that he is describing organic company culture, which no guru can ever inject into a workplace and call the job done.

He gives a shout-out to Workforce Management for introducing him to the Container Store, a company he was eager to experience from the inside. But that store, along with Whole Foods and Home Depot, wouldn’t hire him. Frankel thinks he flunked the culture pre-screenings, and talks about the profiles created by Unicru to help companies achieve the right personality match for retail.

Frankel’s chapter on the boot camp that is Enterprise Rent-A-Car is great. Enterprise says its mission is customer service and tells employees not to use the word “insurance,” but it really pushes them to sell “trips,” the internal term for triple insurance coverage. They’re praised and rewarded for it.

Some who leave Enterprise before making the leap to management, where the money is good, talk about having escaped a cult, and the intense training and teamwork has some of those overtones for Frankel. Of one trainer at Enterprise, Frankel writes, “On paper, her job was to train us, but she was also a cheerleader for Enterprise, the brand, and her strongest value to the company was no doubt her ability to proselytize, to bring us into the huddle. Despite my better judgment, I was starting to believe in Enterprise myself.”

At the Gap, Frankel spots, and is afraid he’s been spotted by, now-departed CEO Paul Pressler, who is quietly shopping, sans entourage. Frankel has heart-pounding rush hours behind the counter at Starbucks, but the green apron doesn’t bind him. Turnover is brutal in the stores, and he finds something hollow at the heart of the vaunted barista culture.

As he prepares for his next undercover op, he writes, “After the stint at Starbucks, I’d hoped to land at a workplace that has a strong culture but did not expend so much effort in building what amounted to a fake sense of belonging.” He finds it at two companies that, on the surface, don’t seem to have much in common: UPS and the Apple Store.

“At UPS,” Frankel writes, “I gained a strong sense that I was a part of a ticking clock, that I was a part of the thumping, beating heart of capitalism. UPS was the only workplace where I felt as if I was actually learning a craft and helping shape the final product, instead of acting the part of a craftsman. UPS was the company that had best married back-end technology with what I came to think of as the company’s human front end.” As an employer, you couldn’t hope for more of a workforce endorsement than that.

What’s so engaging about the book—and, in a way, so tough for an HR reader—is the realization that there is no instant formula for creating an inspired and inspiring workforce. It’s as hard as being a UPS delivery person on December 23, and as Frankel tells it, it is just as rewarding when it happens.


November 27th, 2007

The Code of Silence

silencekills.jpgIn the foreword to a new collection of essays, Silence Kills: Speaking Out and Saving Lives, Karen Feinstein of the Jewish Healthcare Foundation, which funded the project, offers one of those smoking-gun statistics. Half of doctors, nurses and administrators surveyed by the American Association of Critical Care Nurses say they have witnessed serious medical mistakes, broken rules and incompetence. What is more troubling is that only 10 percent ever speak up about it. Another 25 percent say they’d rather quit or leave their profession than confront these problems.

This code of silence is what gives the book its title and its material. But speaking out and saving lives is not what most of the characters in the 12 personal essays do. The hope of the book is to show just how many ways health care goes wrong and why errors are so easy to ignore. We would all do well to learn from these cautionary tales and speak up when we encounter similar situations in our personal and professional lives.

Each story rightly implies that silence in the face of a medical misdeed is as bad as bad medicine itself. Systemic failure is unavoidable when the system is built on the vagaries of human decision-making and the many frailties of human nature.

As Feinstein notes, it is in vogue to develop systemic approaches to reducing errors. This is known as “human-proofing” health care, a worthwhile conceit but, in most of these stories, a conceit nonetheless:

  • There’s the doctor whose intuition told him a patient was having a heart attack, though tests came back negative. His efforts to admit the patient are thwarted by another physician bent on keeping hospital admissions down that night. The patient dies at home a few hours later.
  • There are times when it’s clear that systemic change, like the curbing of influence peddling, could do some good. A lab technician knew a doctor’s prescription was based not on the interests of the patient but on the fondness for the pharmaceutical company that paid for his fishing trips. But the tech says nothing and when he eventually quits, the satisfaction is hollow.
  • There are the moments when it’s hard to see how anything but human fallibility is to blame. An ever-cautious ophthalmologist somehow fails to diagnose the cancer growing on his granddaughter’s retina. Was he blinded by fear? When the cancer is eventually diagnosed, it is too late to save the girl’s eye.

In most of the stories, there is a crossroads. Had the ethical or medically prudent course been taken, the patient, the doctor or the family member would have been spared suffering. But the essays make clear that while most errors are small, all are cumulative. Each decision entails a set of choices and each choice must be made successfully to get patient care right in the end. The complexity is astounding, almost scary, especially when so many decisions are left to the whims of circumstance.

Solutions are not the realm of this book, and they shouldn’t be. In the United States, one person’s problem is another’s business opportunity, as any employer trying to improve the health of its employees knows.

This is the third collection of essays devoted to health care edited by Lee Gutkind, founder of the journal Creative Nonfiction. To be effective, these collections must be focused, since health care is too broad to cover without some kind of theme. And each book has increasingly followed this course. Still, if there is a fourth book on health care, and I hope there is, I would suggest it capture some of the other perspectives in the field. Surely there is the pharmaceutical executive, the benefits administrator for a large employer, the health insurance salesman who has the literary chops to tell his or her own story of health care malfeasance, indifference or greed.

Honest health care stories may cause embarrassment or risk getting someone in trouble, but authenticity is what makes these stories compelling. What makes them necessary reading, however, is their ability to help doctors and hospital administrators better understand patients. The stories also can help employers appreciate just how complex a doctor’s task is—something they should keep in mind as they embark on efforts to rate physicians for the care they give.



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