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Blog: The Business of Management
 

December 10th, 2008

Here’s What Your HR Staff Was Reading/Buying in 2008

I get a lot of e-mails from the Society for Human Resource Management, but there are only two that I really look forward to each year: one in the summer when SHRM touts the top-selling HR books at the SHRM store during the annual conference, and another in December when they list the best-sellers “based on customer sales throughout the year, online and at SHRM store conference events.”

SHRM has watered down the summer list of best-sellers from the annual conference, as I noted here in July. They’ve stopped ranking that list and simply give the top-selling books in unranked order. And SHRM’s marketing people added a caveat that they were listing “just some of (emphasis added) the top-selling books, software, videos and accessories at this year’s Annual Conference event … .”

Those silly (some might say petty) changes made the summer list a whole lot less meaningful, informative and fun. After all, does listing the top accessories sold make much sense? It doesn’t to me, although I much confess that I get a kick out of the fact that the “I Love HR” T-shirt, coffee mug and key chain are among the “Great 8 Accessories” sold by SHRM this year. Make of THAT what you will.

The SHRM marketing folks have also monkeyed around with the annual book list and aren’t ranking any of the best-selling books anymore. They also throw in a couple of multimedia items. So here is what SHRM is touting as “The Great 8 of 2008” best-selling titles. My question from previous years still applies: There’s some kind of message here. Can you figure it out?


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Comments

Gag, gag, gag. i’m so embarrassed of my fellow HR colleagues.

Doesn’t surprise me, I stopped buying books from SHRM a long time ago - obviously the books are purchased by newbies to the HR field.

“There’s some kind of message here. Can you figure it out?”

Yeah, the message is SHRM’s vast membership base (of what, 250k?) is mostly non-experienced, probably one-person, part-time responsibility practioners. So of course they’re going to buy a lot of HR-for-Dummies type of books. This is a surprise?

For an analogy, look at the list of top selling albums. It doesn’t represent what the trend-setters, true fans, or serious practioners are into. It represents what the mass audience is buying. (See also: any prime time TV show.)

Lets see a list of what HR folks with at least 8 years experience are buying. THAT I would be interested in.

The best reads are focused on HR nitty gritty (e.g.skills, compliance, day-to-day stuff). Don’t seem to be reading for a strategic or mid-expanding experience. I guess after all these years, HR remains the doer vs. the thinker.


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