Medical Device Maker Gives Backbone to Its Training
Sales reps at DuPuy Spine, part of Johnson & Johnson, get a dedicated learning community to boost collaboration and knowledge-sharing.
By Garry Kranz Comments 0 | Recommend 0
Hard Sell, Soft Skills: Companies across many industries are spending money to
strengthen the informal ways that employees learn on the job. The latest example
is DuPuy Spine Inc. in Raynham, Massachusetts. The company, a subsidiary of
Johnson & Johnson, develops and markets products to physicians for treating
spinal injuries. DuPuy has launched an online collaborative network to “drive
knowledge sharing in our network of sales professionals,” according to a
statement by Max Reinhardt, U.S. vice president of sales. Known as SpineShare,
the online community is intended to help 1,000 employees share product
knowledge, collaborate and develop mentoring networks. Building the network for
DuPuy is Syndicom, a New York company that provides Web technologies and
learning tools to the medical device industry.
Workforce Management contributing editor Garry Kranz is based in Richmond, Virginia. E-mail editors@workforce.com to comment.
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